Want to know what makes SFM stand out from the crowd, whether our program is compatible with your lifestyle or what being an affiliate is all about? Watch the following short video clips from one of our founders – Stuart Ross – to get answers to these important questions, and more.

FAQs Answered by Stuart Ross

What is Affiliate Marketing?

For starters, affiliate marketing is certainly something that I’m a huge fan of. In fact, I’d go as far to say that if it hadn’t been for affiliate marketing, I probably wouldn’t have gotten my start on the Internet, I’d be stuck in my job working seventy hours a week doing something I wasn’t passionate about.

On that basis, I’m obviously a huge fan of this business approach. But truly, the reason I can fully endorse affiliate marketing is because I’ve been able to prove time and time again, that it’s the fastest way for individuals without any experience, or even any existing business knowledge, to get started in becoming self­-sufficient, and have the ability to write their own paycheck from home. As long as you’ve got a laptop and an Internet connection, you can get going. The beauty of affiliate marketing is that it doesn’t require huge start­-up capital like most businesses.

My first business venture which was a franchise cost me twelve thousand pounds to get started; it was all borrowed money. It cost me about twenty thousand US dollars and it took a lot more capital and a lot more time to get going. With affiliate marketing, you can quite literally get started the same day that you find it, in theory. That’s not to say there isn’t a bit of a learning curve, but you can get started very quickly and you can potentially begin seeing results and generating revenue faster than almost any other business model that exists.

To explain exactly what affiliate marketing is, let’s start with an example. Take the offline world­ if you think of it, every single day you walk into shops or retail outlets, there are products available for you to purchase. When you buy those products you obviously pay the vendor/shop owner. They get paid for the products, you get to take the products away with you, and that’s how we see traditional business done every day. In the Internet world, most of the business owners with products and services, including the likes of marketplaces like Amazon, actually rely on affiliates to get customers through the virtual door.

Say you found a new shop in your local town and you tell your brother, sister, friend, or neighbor, that this new shop has just opened and they have some fabulous products in there. Then, the following day, they go to purchase these goods and services and the shop owner gets a lovely referral from you, but you don’t see anything in return for that referral. Well, with affiliate marketing on the Internet, you have the opportunity to make referrals and get paid for every single referral that you make through the system or business model called affiliate marketing.

Another example in the offline world, just to make it really clear, is if you were to go to a lovely restaurant and tell all your friends and family about the fabulous meal you’ve had, so that the following day they go and eat at that same restaurant. Again, they’ll probably thank you for the referral but they’re not going to be putting any money in your pocket. It’s the same online­ we’re all constantly making recommendations for products or services, whether it’s things like information products that can be downloaded and accessed immediately, or physical products in the Amazon marketplace. As an affiliate though, any referral you make that leads to somebody completing a purchase earns you a commission, a check in the post, or a bank deposit every time you make a successful referral.

So, in reality, affiliate marketing isn’t about referring friends and family at all. It’s about finding customers or potential customers who are looking for a particular product and service, then playing that middle man and making that referral. People are doing it for marketplaces like Amazon every day.

You could think of any product on Amazon that you may have purchased recently, and I can tell you that there’s a very good chance that when you clicked the link or did a Google search that it was actually an affiliate that made the referral. Affiliates have come to learn how to do online marketing and are matching compatible people to specific types of products.

One of the greatest things about this business model is that you can have the potential to build a business around your passions by finding and selling product or services that you’re passionate about. Chances are there are people who have already created products around that niche or market, so you get to sign up as an affiliate, work on your business, make referrals and potentially start getting paid for that work. The obvious question is,“Why aren’t more people doing affiliate marketing?”. Chances are, if you take a look around at your friends and family, probably not many of them are affiliate marketers. Most of them probably have traditional jobs, working in shops or in services, maybe even doctors, lawyers, dentists. Well, I think the answer is that affiliate marketing is still very new, even though the Internet has been around for over 20 years and is something that people use every day.

A clear understanding of the different ways of making money on the Internet is still very limited. It’s not until you make a decision to become educated in this area that you’re ever going to really see these opportunities around you. Most of my friends, because of the industry that I’m in, make their money on the Internet, and the vast majority of them make the bulk of their income through this affiliate marketing business model we’re talking about.

Like I said, it was affiliate marketing that enabled me to get my start at real success. Are you somebody who likes the idea of making money online but you don’t know where to get started, and don’t have your own products to sell, but you like the freedom that’s offered with an Internet business, maybe you want a second income around your current job, maybe you want to be in a situation like I was and become full­-time on the Internet? Then in most instances, if I’m sitting down having a one ­on ­one conversation, my advice would be to “Become an affiliate marketer.” You can start it right away, and learn how to make referrals on the Internet. It’s definitely not as hard as it might sound once you get the education, and the amount of money you can make is almost unlimited if you work for it. People are scaling up their incomes almost every single month once they grasp the basics. So yes, affiliate marketing is definitely something you’ll want to consider.

What Makes SFM Different than Others?

I think it would probably be a fairer question to ask one of our students who has actually gone through the coaching and used our business system, because that way you’re going to get a response from somebody who isn’t one of the co-founders!

But, naturally, I think there’s a lot of things that make us incredibly different than anything else out there. Maybe I’m a bit biased but I’m more than happy to share some of the things that I feel really set us apart.

First of all, the step by step infrastructure that we have here is always commented on in a very complimentary way by our students. A lot of people who have tried to do things in the past on the Internet have said they felt very overwhelmed and that they were spreading themselves too thin they’ve bought training courses but have not known where to start, a case of being completely overloaded. With us, we have a very well designed, step by step program for you to follow. I think that’s one of the first things that separates us from a lot of online opportunities out there.

The other thing that really makes us stand out is that we provide real human support every step of the way. So if at any time you get stuck, you can reach out to your personal SFM business consultant; you get their phone number, their email address, you can connect with them on Facebook, you can text them. We also have live chat that you can access through working hours and you have the ability to email support tickets.

So having that, you know, real people will help we don’t outsource any part of our support, our representatives fully understand our business and education system.

Everybody who works for us is on our payroll and they’ve been with us in almost every instance for a long time. Some of our support agents are actually students of the company so they really understand how to support people through the journey. And then finally, without a doubt what makes us very different is our business system and what it enables you to do in terms of getting started with a franchise-like business out-of-a-box system.

The reason so many people fail to get anywhere on the internet is because they fail to get setup. You know, there are loads of courses out there in terms of how to start a business, how to create your own products and how to set everything up. The amazing thing about our business system is that there is really no complicated setup at all. What I mean by that, is you can get started, you have the ability to create your own websites very easily and all of the technology’s here under one roof. You have the ability to plug and play with our existing affiliate products, you don’t even need to go out there and find affiliate programs. To the point where imagine receiving one thousand dollars in commissions for each and every sale that you make on a product. That is known as high-ticket commissions and we have that all built in the system should you want to take that route.

So what that means is rather than going out and spending time researching products to sell, or going out and putting everything together to set websites up it’s all ready to go.

We give you your links and then we teach you how to go out there and actually market and promote on the internet including a topic called list building which you’re going to understand through our educational modules. So you’re actually building an asset as you go along, and that list of customers or potential customers’ prospects will eventually become your biggest asset because it’s what really, truly will make you self sufficient and independent as an online business owner. That’s all ready to go, you know, we have customers actually going out there doing money producing activities within seven days of getting started with us. Imagine that, being fully in a business model that gives you the opportunity to earn a serious income almost out of the box is definitely something that stands out whenever I get feedback from our students.

What kind of Support do I Get?

I think supporting you through your journey of creating a successful business is probably one of the most important questions that can be asked. And the reason being is with the internet – unfortunately – there’s a lot of programs and opportunities out there that will sell you a dream of being able to become successful on the internet once you actually get your credit card out and you make that purchase. There’s not a human in sight—there’s no one to be seen, no one to get a response from. And, I’ll be honest it’s taken us a long time to get it right.

We’ve been working on the different ways to support our customers for many years now and I’m very proud to say that I don’t think there are many companies in any market out there that offer quite the diversity of support that we provide. So just to talk you through some of those, first of all, I’m going to keep reiterating through, many videos that with us, our training is in a step by step fashion—it’s linear. You don’t have to go out there and see a ton of different informational trainings and pick and choose what you work with. It’s designed to go through a certain process so that’s where the support starts in terms of our actual thinking about your experience as you work through the trainings. But you can imagine, as you’re going through those trainings you’re going to get stuck, you’re going to have questions, you’re going to need support so we have multiple channels.

The first thing I will say is that we have telephone support. I think that’s probably something that surprises a lot of our customers because it’s the internet and what internet company provides phone support these days? Not many. So you are able to pick up the phone and the reason you are able to do that is because we’re actually going to allocate you to a dedicated business consultant/system consultant through your journey at the SFM. And it’s somebody that you will deal with on a one on one basis.

Now what that means is that they’re not going to be available 24/7. Our consultants are working six (6) days a week and they’re working various different hours through the day and the way you can actually schedule support with them is through picking up the phone during the hours of operation. You can also access their calendar anytime and see the available appointments that they have which are actually the preferred method for most of our customers. And you’ll schedule in your very own appointment a bit like using these websites where you can book a table or restaurant, it’s exactly the same.

You can actually schedule in a time that you know you’re going to be available, you can plan a time to be in front of a computer and get any of your questions answered.

On top of that, we have live chat, so if you’ve got something that you need support with, almost instantly you can log onto our live chat, speak with one of our support staff and they can help and assist you through any hurdles or hiccups. We have a support desk as well which has all of the common questions we get. And obviously, thorough answers including videos that walk you through various things which can be accessed 24/7. You can submit tickets and emails to the company in order to get responses that way. And the last thing I’ll mention, which certainly isn’t the least, is the amazing community that we have here and I think that’s probably what people value most. The reason being, is that what you’re then doing is getting support from other people who have actually gone through the same journey that you’re going through.

One of the advantages that we have here as we’ve been around for quite some time now, we have a lot of students who have worked through the program and become very successful to the point where they’re absolutely working on their businesses full time. And there is nothing more that they often like to do in their spare time than to give back. And we have a private members’ community site where we all hang out including me and we have various private groups on Facebook that you can join and you’re going to get to meet other members. I think that one of the most important things in picking an educational company to learn from is there’s got to be transparency. And what you’ll find is that most educational systems out there, in my opinion, don’t offer a community and introduce you to their other customers. Frankly, they’re selling a lot of hot air and when you sell hype and hot air and exaggerations, people see through it. It’s impossible for you to have your customers talking amongst one another, it’s only going to bite you if your members aren’t actually getting results and we’re not providing the kind of education that people need to get the results we’re suggesting is achievable. Well, with us we know what we can achieve with our students, we’ve proven it time and time again so our community’s extremely transparent. You’ll get to talk with members who have struggled and found success, you’ll get to connect with our very top students who have gone out to build highly successful six figure businesses and you’ll also be able to connect with other people who are going through the journey that you are also going through right now. We have people obviously starting with us every day on the same path as you, and can often help you feel a lot less isolated. Working from home particularly if you’re doing this on your own—can be very, very lonely working in your home office especially if you’re used to being in an office environment. Our community really enables you to connect with tons of like-minded individuals. And on top of all of this, kind of a separate topic, we have our events – our live events – where you get to join us in person, all over the world. I recently got back from Sydney, Australia where we all mingled together to teach and train and support one another at live events as well. So I think as far as support, you can’t go wrong with getting started with us because we really do care about you and it’s one thing I’ll be saying and there’s another thing as backing it up and I think you’ll notice within your first twenty four (24) hours that this is real.

Can I Do This Around My Job and Commitments?

So one of the biggest advantages to having an internet business is the fact that you can do it from anywhere as long as you’ve got a laptop or a computer and an internet connection. You’re in business. So that being the case, you can absolutely build your business around your day job or other commitments and around family because you have that kind of flexibility on your side.

The only thing I will say on that though is that it’s very, very important that if you are intending on having any real results that you don’t treat your business as a kind of a side project or hobby. You really do have to commit to working on it on a regular basis.

In fact, consistency is probably one of the most important things that you need to bring to the business. But I have had so many students over the years who have been able to build successful businesses and income streams around their day jobs, around other commitments by only working, an hour or so a day on their business. But like I said, making sure that you treat it like a priority is important— if you treat it like a hobby you’ll be paid like it’s a hobby. I don’t know about you but I don’t get paid for my hobbies.

When I’m out golfing, unfortunately, I’m not quite good enough to get paid for that so it’s the same as your internet stuff. If you just sort of treat it as a bit of a hobby, as a side project the chances are you’re not going to get the results you’re looking for.

And I think consistency is more important than sporadic amounts of effort—too many people will maybe put in four (4) or five (5) hours in one day, and maybe leave it for a week and that’s just not going to work. Whereas a reasonable amount of time on a consistent basis is what it really takes to get the kind of results where you’re going to
start putting money into your bank account. So yeah, absolutely, if you’re concerned about the fact that you work long hours or you have family commitments, I’ve seen it time and time again it’s more than possible with the right attitude to build a successful business.

Am I Too Old for This?

Well, first of all, I’d probably say that you’re only too old for this if you decide you’re too old for this. You know, over the years we’ve worked with retired individuals right into their eighties (80s). In fact, a couple of students in their nineties (90s) have gone on to earn income on the internet so there’s no doubt about it that the answer is nobody is too old to do this as long as they want to do it. I think, you know, several years ago one of the difficulties with being successful on the internet is the technology inside was a lot more complicated—getting set up with websites, different business models.

Just to get them off the ground took a lot more technical know-how. So, you know, if you were somebody who maybe isn’t used to technology—you don’t like change—then you wouldn’t be getting off to the best possible start. However, the great thing about what we’ve been able to do here at SFM is create a kind of out of the box system—there are some things that you need to learn about the system, there’s a few things that you need to do to set up but it really is just about following a series of videos. And I would say this when I look at all of our successful students over the years, the one thing that they had in common certainly hasn’t been how old they are. It’s been about their will to do this, it’s been about their commitment to actually following the training, putting things into practice and making things happen. And I’ve got to tell you a couple of things. I’m extremely passionate about helping, let’s say the baby boomer era, I think they have an amazing job to give us the opportunities that we have today. Without my parents’ generation, for example, doing the good things that they’ve done—society would be very different, we wouldn’t have the opportunities that we have right now. And I think this is a great way for us to give back. So I love working with the older students—baby
boomers, if you like.

The other thing I would say is that one of the things I think people fear when they’re maybe a little older, is that in getting started in business there’s not going to be other people like them to network with; maybe they won’t fit in, maybe, you know, they’re going to turn up at our events and they’re going to be the oldest person in the room.

And I could put your mind at rest, you know, actually our average age at this time in the SFM community is late forties (40s) —at forty eight (48) to be precise—and that’s the average age and we have so many members who are in their fifties (50s), sixties (60s), even seventies (70s) who are doing this. And I know there are other educational companies out there who are experiencing exactly the same. I think there’s a lot of people who are coming up to retirement or who have retired and they want an opportunity to be able to live life as best as they possibly can and quite often that means more money. But they don’t want to be working in a supermarket or they don’t want to be doing some type of part-time job. Many, many of our students have said I’m overqualified for most of the part-time jobs out there. I’ve got a lot of experience in dealing with customers or I’ve been a consultant or being in retail jobs in the past. So they want to feel challenged and they want to do something that’s exciting and I think an internet business offers all of that. So definitely no worries at all when it comes to being too old to work with our community and start a business on the internet.

Can This Help Me Grow My Existing Busienss?

There’s no doubt that growing your existing business is really going to come down to a few things but I’d probably say the number one thing is being able to attract and get more customers. The education we’re going to provide you here absolutely is going to enable you to go out there and get more customers. It’s a huge focus of what we’re going to teach you.

So if you’ve got something that you’re working on or you’ve got a business that you’re very happy with or you’re really looking to develop, then the education here is going to really help you to do that. One word of warning that I do like to put out there, however, is sometimes people spend a lot of time nurturing and growing a business idea that they have or an existing business that they have based on them assuming that it’s going to be the quickest way to put. more money in the bank. That’s quite often not the case; and the advice I give my students all the time is only spend your time growing your existing business if it’s a business that you really want to have. You know, if you have a business right now that you’re not that passionate about if you’ve got a business that you’re not really that bothered about but it’s now what’s putting money into the bank account and food on the table then what you might want to do is actually look at setting up almost like a second business alongside what you’re doing right now and eventually replace that business with something that you really are passionate about.

My huge focus here at SFM in our community is showing people how they can create and build a business that they love and the result of that is they can then go on to obviously live a life that they love. And I think it’s really impossible to really live your ultimate life if you’re not in love with your business and I think you have to love your business—it’s like having another child or having a child, it takes a lot of effort, a lot of
nurturing, a lot of persistence to make it a success.

So you just need to think about it wisely and if you have something right now that you want to grow, you want to improve upon, we are absolutely going to provide you with almost everything you’re going to possibly need including the tools and technology to help you grow your existing business.

What Types of Products Can I Sell?

When it comes to the type of products that you’re going to be selling online in order to get results and have success, there’s obviously a lot of things that we can guide you on.

In fact, through the Getting Started Modules, we’re actually going to teach you why we suggest certain types of products for reasons like, some products are in high demand and of course products that are going to put the most amount of money into your pocket. However, the important thing I must address straight away is that the education that you’re going to get out of SFM is designed to give you the ability to put the ball in your court on that front and you can pick and choose what you sell.

I think it’s important to know that if you’re going to really build a business that you love and that you’re passionate about, you’re going to want to have the freedom to pick and choose what it is that you’re marketing and selling online. However, a lot of our students do choose to be business system affiliates and users of ours. And one of the added advantages of that is we have a lot of different products and services out there in the marketplace that you can earn money on. Primarily, our products fall into two (2) categories: the first being Education and the second being more around tools and resources that kind of thing. So that’s SFM, obviously, you kind of have an idea in terms of the education we provide. It’s really an education to show people how to get started with an online income starting from scratch.

There’s a huge market you can probably imagine the amount of people out there who want to be able to earn money self-sufficiently online and have geographical freedom and flexibility it’s a huge market. But then we also have our main educational company which is Digital Experts Academy and, you know, I would suggest that you kind of think of that as more of like kind of university type of education. It’s extremely thorough starting right from the basics, through some of the much more advanced and the intermediate trainings that are required to be really a fully fledged internet entrepreneur. So those types of products appeal massively to existing business owners, small business owners, that kind of thing and you have the opportunity to take part in the reseller options of Digital Experts Academy. So that kind of gives you an idea on the education front. In terms of tools and resources, we’re very lucky to have a huge tech team here who are continually creating and developing lots of different products for the marketplace and a lot of our products and resources are geared again towards business owners and entrepreneurs.

We have the likes of the Digital Business Lounge which is website building and hosting and marketing tools to help people with their online business something that you actually get inclusive of your SFM membership here. And we have the likes of Simple Lead Capture which is an amazing online tool that we’ve created which enables small business owners and large business owners to create incredible looking webpages for capturing leads and attracting leads so that they can followup and sell more of their products and services and provide value to their customers. We have a tool for example, called Graphix Creator, that takes any person who’s not creative just like myself when it comes to graphics and design and shows them a very simple way on how to pump out amazing looking graphics with a few clicks of the mouse. So in other words, you know, we really know what types of products are selling extremely well online and you have the opportunity to plugin and earn commissions as affiliates for us and you’ll also have the freedom of course, to be an affiliate for anything you choose.

And naturally you can apply this education to your own products and services should you have them.

What Kind of Business Can I Build?

When it comes to the type of business that you can build as a result of being a student of SFM, the actual answer is an infinite amount of opportunities and types of businesses that you can go out and build and I’ll give you some examples of that in a minute. But before I do that, I just want to explain to you the main focus of our education particularly for your first three (3) to six (6) months here, and it’s teaching you and showing you how to market online.

Marketing in business is the lifeblood of any business whether you’re talking offline or online, and knowing how to get your products and services in front of a target audience really is everything. You could have the best product or service in the world but if nobody knows it exists, then how on earth are they going to make a decision to purchase that product or service? So what we’re going to do, is we’re going to focus very heavily in almost an intensive way, on how to market online and believe me, you do not need to be technical or like I said, have any previous experience in order to do that. Now the result of being able to market on the internet means that you then get to pick and choose the type of business that you go and build and grow. Some examples within our own community, we have students who have gone on to be highly paid consultants, consulting with small, medium and large businesses on how to market their products and services. We’ve had students here who have gone on to be local business marketers, in other words, they’ve gone on to actually get inside these small businesses and then go out and actually do the marketing for those businesses and as a result, get paid for it.

We’ve had students who have, you know, continued to just focus on Affiliate Marketing and Direct Sales the business model that we highly recommend people start with purely because it’s the fastest way to put money in your bank account. It also gives you complete geographical freedom, you don’t need to be tied to one location. And I’ll say probably the bulk of our students actually stick with that type of business model because it really does offer the most amount of flexibility. We’ve also had students who have gone on to sell many of their own products and services including creating from scratch their very own products and services. And we’ve even had students who have gone on to go and grow and help grow charities, that kind of thing. And the thing that you need to take away from what I’m saying right now is once you know how to market, once you understand how to market, you really have so many options in terms of the types of business that you could have as an end result.

I think the key thing though for you to understand, if you’re like many of our students, and first of all you just want to have a business that’s paying you and paying you enough money to be self-sufficient and independent, work from home or maybe quit your job or maybe retire a husband or have more money coming into the house-hold you’re going to want to make sure that you focus on the training that we first provide in the Getting Started Modules, because that is what it’s designed to do.

It’s designed to show you how to put money in your bank account as quickly as possible so that you can then get that result and scale those results in order to write your own paycheck. And the amount of money is going to come down to the amount of effort you put in. But it’s exciting, that’s what I would say Online Marketing the opportunities are endless once you really understand what to do, you really get to pick and choose.

Is This an Internet Scam?

You know what, I used to be incredibly defensive around this question because for me it was an insult. It was kind of a “how dare you even suggest that this industry, this business or our company is some sort of scam?” But I’m a little bit older and wiser and a lot more mature these days and completely respect the fact that it’s a very legitimate question.

Now the first bit of advice I’m going to give you is that when you’re going to invest money on the internet, especially if it’s on your education and you’re expecting a service back, don’t part with your money to start with if there’s no refund period or guarantee.

That’s a true sign that something’s fishy, something’s not right. And I think that the only way for you to make a decision on anything today in this internet world is by going through an experience yourself. The advantage you have when you have a refundable guarantee period, is that you get to experience whether this is actually adding value. I think that’s the only way that you’re ever going to be able to make a wise decision on anything because I’m obviously going to tell you what I think about the industry and what I think about our company.

The only way you will ever know for yourself is by judging the experience that you have.

Is the education what you expected, is the support promised being provided, are you making progress that kind of thing. You know, with us you get your thirty (30) day absolute no questions asked refund period so you get to actually feel and experience everything before you get started. And I’ll say that that’s the advice you apply to anything that you’re checking out online. The other thing that I will say on the other side of the coin when it comes to the internet is you’re going to get what you look for. And what I mean by that is if you’re researching a particular restaurant or a particular hotel and you’re looking for the negative review or you’re looking for the reasons not to go and stay at a particular resort or hotel, you’re going to find what you’re looking for. If you go and look for rave reviews about a particular restaurant, if you go and look to find rave reviews about a particular authority figure an expert you’re going to find the rave reviews. So, in the internet you’ve got to understand that you find what you look for. So I don’t think it’s always a fair way to judge any particular product or service or industry on that matter. For us it’s normally people researching the industry of internet marketing or affiliate marketing, that kind of thing, and I can tell you now there are people out there that are complete naysayers about affiliate marketing for example they say it doesn’t work anymore it’s broken. But these kinds of things are coming from people who have never had success in the industry, they will never have success in the industry and frankly, they spend most of their time out there, you know, being trolls on the internet.

So, you know, the key thing is don’t take my word, don’t take any of our affiliate’s words for anything. You have to judge everything based on your own experience and, of course, the value that you receive from any particular company. Keep an eye out for guarantees and refunds and then you probably can’t go too far wrong because if something doesn’t meet your expectations you can obviously get your money back.

Do I Need a Marketing Budget?

Alright, so I’ll be really direct with answering this question because I think often people tell you what you want to hear, you know, in terms of actually investing in your business both time and money wise. And the reality is this, the more you invest in your business and that’s time and money the chances are the more likely you’re going to see results and the faster you’re going to see results. But in terms of actually “Can you grow a business and build a business? Can you build your SFM business without a marketing budget?” the answer is “Absolutely, yes you can!” We’re very lucky with the internet that there are free ways of getting online exposure and doing online marketing but it does take longer.

You know, if you’re going to go out there and you’re going to do free advertising and online marketing that doesn’t cost anything it’s not going to be instant, and I have had many students over the years who have gone on to create very successful businesses starting without a marketing budget.

But the thing you have to be careful of is you will hear a lot of case studies including here at SFM in terms of people who have gone on and had amazing amounts of success within for example, just a few months of getting started. And I’ll say nearly always, they’ve had money to invest nearly always. Maybe one (1) or two (2) exceptions I can say has been a case of people doing incredibly well with free marketing.

The thing that I always say as well, is that you’ve got to have time or money for your business. If you have both, great, but be realistic. If you have no money to invest in your business then you’re going to need time. Equally, if you have very little time, it’s going to help you a lot if you’ve got more money to invest. Paid advertising, when doing promotions online, does cost money. And of course if you can put money in your business, it is going to help. The other thing that I will say to you is that it’s really important to understand that online business is phenomenal in terms of the fact that it’s kind of like a pay as you go business model. What I mean by that is that with most businesses out there if you start a traditional business, you have to come up with a lot of money up front, whether that be thirty thousand (30,000), forty thousand (40,000), fifty thousand (50,000) upwards, just to get started.

And then, it’s natural to expect to have some ongoing commitments and costs to invest. My first franchise business which I miserably failed with, cost me twelve thousand pounds (£12,000) up front about twenty thousand dollars ($20,000) up front and then some reasonably small investments to keep it going.The reason I love this business is because at the time I started, I was broke. From the perspective of having those savings I was in debt and what I realized was that even though I was in a full-time job, what I was able to do, was get started very quickly with very little startup capital. However, it did give me the chance to continue to invest in my business on an ongoing basis. So anytime I had disposable income it went into the business because I was realistic in terms of making things happen and making things work. So I think you should always try and think of investing in your business from a positive perspective and the advantage the huge advantage with an online venture like we show you here, is that you can do it on a pay as you go basis if you like, as in when you have money to invest, you have the opportunity to do so.

Do I Need to Sell SFM Products to Make Money?

Without a doubt one of the big advantages you have as an SFM student is that you have the opportunity to leverage our business system in order to go out there and make affiliate sales and commissions. Our umbrella company if you like, Digital Experts, LLC has a lot of different products under its belt. We have Digital Experts Academy, Digital Business Lounge which is website building and hosting and tools for marketing on the internet, Simple Lead Capture, a great little tool out there for small businesses who want to go out and build subscriber bases. And as a result of being able to plug into our various products in the business system you’ll be able to go out and make promotions to these various products, services, events and education systems that we provide. But in terms of do you have to do it to make money? absolutely not.

One piece of advice I try to give everybody is that you should, first of all, never, ever sell anything that you don’t truly believe in. That might seem crazy to some because there are people in business everyday who are selling all sorts of products out there but in my experience the fastest way to get success and results is to focus on selling things that you are either extremely passionate about or that you really believe in. So a lot of our SFM students go out and choose to be affiliates for our various product lines because they’ve used them, they’ve benefited from them, and in many instances they’ve resulted in completely changing their lives. So naturally, it’s a great start but without a doubt, the thing that I’ll say is the education that we provide here is absolutely designed to teach you to be self-sufficient and being tied to selling one particular company’s product or service, definitely isn’t self-sufficient.

We want to empower you to go out there and really build the business that you love and as a result of that you have the freedom and flexibility to apply the education that we’re giving you to go out and pick and choose, and make decisions that are right for you. So no, absolutely, you do not need to sell SFM products or Digital Experts, LLC products and services in order to make money.

Do I Need Any Previous Experience?

Well, it’s certainly natural for individuals to have concern as to whether they need any previous experience before getting started with an internet business or before getting started with SFM. And I can certainly say without any hesitation is that the answer is you absolutely do not need any previous experience. In fact I can tell you that many of our top students over the years who have come through our business system and education program, are individuals who got started without any previous experience.

One of the things that I will say as well, is that actually a lot of our students who have come in over the years with previous experience sometimes come with preconceptions and as a result they sometimes come in with some bad habits and some bad ideas about how internet businesses should be run. And as a result of that, they don’t actually follow the program exactly the way it’s been designed to be followed.

The other thing is if an individual does have previous experience, sometimes what they’ll do is skip some of the basics because maybe they’re just, very keen to get going. The advice I always give individuals in that situation who are getting started with SFM, is regardless of your previous experience, if you haven’t been getting the kind of results that you want which is probably why you’re here in the first place then do not skip the steps.

Now the system here, the business system, the training, the program, the tools and all of the technology that we have here has been designed assuming that the individual has no previous experience. It’s been a company and a community that is organically grown based around the results that we’re getting with our students so we’ve proven time and time again that previous experience is not something that you need to be bringing to the table. And also I will say that if you’re not technical you’re worried that you need to be some sort of whiz kid that’s not the case at all. Everything is put in place in order for you to get started a little bit like or a lot like, I should say, like franchise that’ s a proven system kind of like a business in a box if you like that you can get going with right away so absolutely don’t worry if haven’t got any previous experience at all.

Do Need to do Any Personal Selling?

Okay, so let me start off by telling you that my first business was a pretty big failure. I managed to effortlessly drill that business into the ground, it came very natural to me and I really put it down to the fact that I was just useless at pushy sales, cold calling, that kind of thing. I came from a Real Estate Agency background and I thought I could sell but when it came to cold calling and pushy selling I didn’t quite make the grade. And not only that, it’s something that I didn’t really enjoy nor did I want to do.

So let me tell you and the reason I start off by telling you this, is that if you’re worried about having to do selling, maybe you just don’t want to have to sell, or you think you’re going to have to learn skills like cold calling or chasing somebody’s business models; where you need to sell to friends and family, well you’re not going to get any of that advice here. Jay and I are extremely committed to teaching people the new way of selling known as attraction marketing. In our industry now and the way that it works in terms of the theory behind it, is that what we do is set systems up to provide massive amounts of value up front on an automated basis so that people can always make an informed buying decision before they buy something. And they don’t need any convincing whatsoever. And one of the things that our students really appreciate about this is that we actually teach them how to build any business that they want with this attraction marketing training that we provide.

On top of that, our existing products and services that you have the option to be affiliates for, have the system set up. So in other words, we have various products and services that you can actually go out and market that have systems set up to deliver massive amounts of value to potential prospects or customers. And as a result they’re gonna make a commitment or a decision to buy something based on that experience. And I’ll tell you this, I really believe the future of selling is understanding attraction marketing, understanding how to deliver value up front and I’ll tell you the best thing about it is that it can be done on an automatic basis so you’re not on the phone all day.

You’re not cold calling people, you’re not chasing people, you’re not doing conference calls, three way calls, trying to pitch your products and services to friends and family, any of that; it is not necessary at all. I think that we really have an education and business system that will blow you away when you see what can be done on an automatic basis 24/7, 365 days a year all around the world it’s pretty impressive.

Do You Do LIve Events?

Well, not only do we have events, they’re a lot of fun. In fact I will say our events are what I look forward to most each and every time they’re coming. We actually do events all over the world. I recently just got back from Sydney, Australia and we had a great time hanging out with many of our Australian students over there. And we have events in the UK, in United States and as the company is growing and expanding the rate it is, we’re always looking at putting in more events and more destinations.

The thing that I will say about live events is that if you get the opportunity to attend one you absolutely should. Nothing quite matches those live environments. Everything from being able to experience the training in person, being able to be involved with the questions and answers just being able to hang out at the bar afterwards. I’ve had some of the best conversations, I’ve created some of the most important relationships in my business from hanging out at the bar after events whether you drink or not is up to you. But yeah, these events are happening all the time. We have different events for different parts of the education, and different product lines that we have. We also have extremely regular live events on the internet also known as webinars or webcasts and these are happening multiple times every single week.

A prime example is when you get started with SFM. One of the very first live trainings that you’ll be doing typically with my partner my business partner Jay is what we call a New Member Orientation and on that webinar, that’s where we really get to work with you in a small group on a live webinar to get you set up and understand exactly what the steps are in order to go out and get the fastest results possible. So yeah, events are definitely something that we do and I couldn’t recommend, more than anything, actually making sure that you get to one of them.

How Long Will it Take to Get Set Up?

So it really does vary from individual to individual in terms of how long it takes to get set up with their SFM business and their understanding of the business model and the way that they can earn money, it does vary. However, I’d say on average it’s around the two (2) week mark and just to sort of give you some clarity in terms of the process, there’s several modules that you’re going to’ work through.

Predominantly there’s four (4) modules to getting yourself in a position to being set up and ready to earn money online. And within those modules there’s a few live training courses that you’re going to attend and there are recordings available if you really can’t make the live trainings. But we do our very best to insist that you do everything you can to attend live, because it gives you the opportunity to join in on the call if you wish. You can mute yourself out if you prefer but if you want any of your questions answered you can either type them in or you can come out live and ask your questions. There’s a huge amount of learning to be said for being around other people who are getting started and hearing their questions. I think it really accelerates the learning process. And the actual modules themselves, there’s around twenty (20) hours of video. I’d say typically, a lot of our students spend around two (2) hours a day often around work commitments and family, on the modules themselves. But I will say this, and that is I really would look at this as a little bit more of a marathon than a sprint. If I was to say there’s twenty (20) hours of video, some of you might say, “Well I can do that in a couple of days so I will sit down and I will do ten (10) hours each day.” But that really isn’t the spirit behind the training that we have here. We want to walk you through a reasonable pace, so first of all, the knowledge can sink in but also so we can provide you additional support around that process. And I’ll say this, you know in the grand scheme of things it is a couple of weeks two (2), whether it be three (3) or even four (4) weeks of your life to get set up the right way. Eventually you could be putting yourself in a situation of having a life of total freedom and flexibility where you’re running a successful online business.

So don’t put too much pressure on yourself. The system is going to’ guide you in terms of the sort of things that you should be working on and how long you should be spending. And you’re going to have a lot of support along the way and like I said it’s more of a marathon than a sprint in this instance.

How Much Time Do I Need to Spend on My Businesses?

Well you probably expect me to say that the more time you put in, the more success and results you’d have and that’s probably not too far from the reality. However, there are a few things I will say. The first thing is it’s all about how you spend your time and the biggest advantage when it comes to time and working with us is that we’re going to show you how to focus on money producing activities stuff that’s really going to have an effect on you and put money in your bank account.

In other words, it’s going to get you results as quickly as possible and we’ve had many students over the years who have said they’ve spent hours and hours every day on the internet trying to get results sometimes for years. In fact they’ve really struggled and then they’ve come and found us and put fewer hours into the business and had a lot more significant results than what they’ve ever had before. So the point I would say is it’s about how you spend your time firstly, but I would say be realistic.

You know, if you don’t have at least an hour a day, most days, to start with, you’d probably be wasting your time. A couple of hours a week is just too sporadic, it’s too random. The internet is fast moving, our training is fast moving, we’re always keeping you up to date so you want a good amount of momentum. And I would actually say consistent time spent on the business is more important in many instances. And the amount of time I’d say between ten (10) and twelve (12) hours a week is adequate. Of course if you can find more it’s going to assist you, particularly in the beginning stages. But we’re going to certainly guide you in terms of that, and most importantly the things that you should really be focusing on to get results.

About the Founders:

Stuart Ross - Co-Founder

“My goal is to add more value to your world than you ever dreamed possible.”

Stuart Ross is a catalyst for change and a strategist for online success. Using his own proven business accomplishments as a template, he’s passionate about sharing his knowledge and providing marketing platforms that give students the opportunity to create positive results which dramatically improve their lifestyles. Be sure to connect with Stuart on Twitter and Facebook!


Jay Kubassek - Co-Founder

“I want to help people become empowered and understand their true purpose so they can be genuinely happy and love their lives.”

Jay Kubassek is an author, producer, professional speaker and digital entrepreneur. After years of hard work and determination, he overcame insurmountable odds and fulfilled his dream of personal and financial freedom through internet marketing. He has now made it his mission to share his insights with students, so that they too can work toward their dreams of financial independence. Be sure to connect with Jay on Twitter and Facebook!

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